Social Media

Armani’s Instagram Mistake Led to #ArmaniCaptions, Twitter’s Latest Roast

Tonight, Armani failed with flying colors when they posted a picture of Alfre Woodard with the caption “Idris Elba posing in a gorgeous Giorgio @armani dress at the 5th Annual Governors Awards.” OMGGGG ALL THE FACEPALMS THAT EVER FACEPALMED!!! They took it down soon after when people were like “SERIOUSLY?!”

Armani fail Alfre Woodard

Naturally, a hashtag was born from this utter FAILURE. Created by @FeministaJones (according to a couple of folks who tweeted me), dragging them up and down and sideways. And I laughed so hard I cried at some of them. Good times.

Anyway, below are some of the funniest tweets from the hashtag. If for some reason you can’t view the tweets below, check out on #ArmaniCaptions on Storify!

SMDH at Armani. They totally deserve this roast. Whatcha think?

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  1. MoniQ
    November 18, 2013 at 10:13 pm

    TI & Tiny, tho? *flatline*

    • Randomly Jazzy
      November 19, 2013 at 10:10 am

      I’m right there witcha! I just lost all of my good sense when I saw that one. Well after I read that Tamar and Lil’ Kim one. LOL

      • November 19, 2013 at 10:20 pm

        Lil’ Kim and Tamar made me spill my water.

  2. maximillian
    November 18, 2013 at 10:13 pm

    You cannot turn your back on twitter for one second…

    • Petranilla
      November 19, 2013 at 2:50 pm

      So true!! I didn’t log on for ONE DAY and look at what I missed!!!! dammit!!!

  3. November 18, 2013 at 10:15 pm

    This mess got my head hurt’n!

  4. rikyrah
    November 18, 2013 at 10:21 pm

    twitter is a game changer.

    twitter is life.


    OF COURSE, those idiots apologized…right?

  5. Kwan
    November 18, 2013 at 10:21 pm

    This is why I stay logged on, because if you don’t as soon as you log out BRILLIANCE happens lmao.

  6. Joy n L.A.
    November 18, 2013 at 10:45 pm

    I’m cryin’…

  7. WowJustWow
    November 18, 2013 at 10:49 pm

    I laughed so hard off of these my stomache genuinely ached. Thanks, Luvvie, for the genuine laughs. I’m not on twitter and won’t join, so your updates of the funniest trends from black twitter are welcome!

  8. shaleen
    November 19, 2013 at 1:21 am

    CACKLING MY LIFE AWAY!!!!! Twitter has no chill!

  9. Kiss
    November 19, 2013 at 4:25 am

    Twitter is the devil. Now I can’t sleep. Damn. Innerwebs. Lol

  10. Theresa
    November 19, 2013 at 5:44 am

    The hashtag was silly and childish. This is why it went left so quickly.

  11. Kweenie
    November 19, 2013 at 6:43 am

    Y’all wrong. BAHAHAHAHA! Slow clap to the folks who did these.

  12. Michele
    November 19, 2013 at 8:22 am

    It’s too early in the morning for this foolishness. Half of my Kona Roast is all over the keyboard now.

  13. Me Talk Pretty
    November 19, 2013 at 8:57 am

    Okay, this is the kind of thing that makes me like Twitter a little. The poor Armani intern probably didn’t even see the mass draggage coming. Oh well, life lesson for ya kid. Your humiliation is my morning chuckles. LOL

  14. November 19, 2013 at 9:36 am

    “Race-themed” Twitter is the best!Pure genius!

  15. RavenJ
    November 19, 2013 at 9:59 am

    I am NO GOOD right about now! Kermit and Miss Piggy…

  16. LadyLarke
    November 19, 2013 at 11:05 am

    Twitter: dragging dummies through the internet by their eyebrows since 2006

  17. LadyLarke
    November 19, 2013 at 11:07 am

    The “Will Smith and Family” one was enough to leave me gasping for air at my desk at work. My office-mate is now looking at me weird

  18. November 19, 2013 at 11:16 am

    In all honesty, I do believe that this was a case of a sloppy intern posting the wrong caption under the wrong picture (since Irdis WAS at the event), but the Black Twitter aftermath was hilarious. The fact that people were posting pictures of Lil Mama as Bow Wow for the hashtag was unbearably funny.

    • KS
      November 19, 2013 at 5:21 pm

      yeah, but he probably wasn’t in an armani dress as the caption indicates…

  19. November 19, 2013 at 11:19 am

    Black Twitter has no couth!!! LMAO!!

  20. Tiffani
    November 19, 2013 at 6:16 pm


  21. BrandNew
    November 19, 2013 at 7:08 pm

    Listen… my side is hurting from laughing soo hard!!

  22. nicole
    November 19, 2013 at 9:30 pm

    hell yeah they deserved it! these tweets are hilarious.

  23. isonprize
    November 19, 2013 at 10:50 pm

    Charlie Wilson and the GAP band??? Sweet baby Jesus. DAMN.

  24. […] was the case with the #ArmaniCaptions meme spawned on #BlackTwitter just a couple of nights […]

  25. […] was the case with the #ArmaniCaptions meme spawned on #BlackTwitter just a couple of nights […]

  26. […] was the case with the #ArmaniCaptions meme spawned on #BlackTwitter just a couple of nights […]

  27. funkmysoul
    November 21, 2013 at 10:50 am

    Black Twitter does it again! The Tamar and Lil Kim one though, DEAAADDD.
    Have mercy,the Jasmine Guy one hurt me to look at.

  28. […] that bloggers who understand the importance of being credited for their work are the most likely to make sure to get to the source . Then, I realized that being an active part of a mobilizing group (#BlackTwitter) leads to […]