Bestseller of Books. Conduit of Courage. Sorceress of Side-Eyes. Testifier of Truth. Curator of Community. Critic and Connoisseur of Culture. Nigerian Noble.
But you can call me Luvvie.
Welcome to my corner of the internet, where I’ve been running my mouth and typing my thoughts almost since MySpace was still cool and AOL’s yellow running man was the Usain Bolt of dial-up connections. Yes, this blog has been around for about 19 years, which is practically ancient in internet years.
I’m Luvvie Ajayi Jones, a 4-time New York Times bestselling author, speaker, and book coach who thrives at the sweet spot where culture, business, and leadership meet. Somewhere along the way, I got a little fancy but this blog kicked off a career and life I was not clever enough to come up with myself (and I thank God).
I write books that make people laugh, think, and do better, like I’m Judging You: The Do-Better Manual (2016), Professional Troublemaker: The Fear-Fighter Manual (2021), Rising Troublemaker: A Fear-Fighter Manual for Teens (2022) and my Little Troublemaker kids’ book series (how a big heart can get you in big trouble, but you’re still awesome regardless).
When I’m not writing books, I’m helping other people write, publish and market their own books, as founder of The Book Academy!
You can also catch me on stages delivering keynote speeches to rooms full of brilliant humans at places like SXSW, Cannes Lions, and MAKERS Conference. Oh, and my TED Talk, Get Comfortable With Being Uncomfortable, has racked up over 9 million views.
But this blog? This is my OG home base. It’s where I’d come to dish on everything from TV shows and travel to social media shenanigans and whatever foolishness the timeline is buzzing about. If there’s nonsense to side-eye or truths to tell, I captured it.
Although I don’t update this often anymore, this is still one of my greatest pieces of work. Because it chronicles my growth as a human, writer and thinker. My mistakes, my shenanigans, my epiphanies, from back when I was still a nonprofit marketing coordinator to now.
I’m glad you found this place on the interwebs and now, you won’t be able to quit it. Take off your coat and stay awhile!
ENJOY!