Red Pump

Rock the Red Pump – 500 in 50

I interrupt this regularly-scheduled IGnificence with something I care deeply about. In case you don’t know, I’m co-founder of The Red Pump Project (and its overarching nonprofit organization The Red Project Collective), a national initiative to raise awareness about the impact of HIV/AIDS on women and girls. I feel like it’s my life’s work, and it’s truly my passion (and the main reason why I get 4 hrs of sleep each night. But no complaint here).

Anywho, we launched our biggest campaign of the year 2 days ago. Here’s the description. I really hope you support me. See? I’m not all IG ALL the time (Just 90%. 😉 This is the 10% that truly counts. Especially as my form of repentance for my foolishness).

“Rock the Red Pump – 500 in 50”

Every year, the United States recognizes March 10th as National Women and Girls HIV/AIDS Awareness Day. It’s a nationwide initiative to raise awareness about the increasing impact of HIV/AIDS on women & girls and encourages ladies to take action. While progress has definitely been made in the areas of AIDS prevention and treatment, women still represent 27% of all new AIDS diagnoses, with African-American women accounting for 66% of that group. This year focuses on this statistic, “Every 35 minutes, a woman tests positive for HIV in the United States.

In observance of this day, The Red Pump Project is asking bloggers to participate in the second annual “Rock the Red Pump” campaign: 500 in 50. Last year, 135 of you took to Twitter, Facebook, and your blogs to help us “Rock the Red Pump” and this year, we’re asking you to do it again! This time, we have a goal of getting 500 blogs to “Rock the Red Pump,” and we have 50 days to do it.

Leading up to March 10th, we’re asking bloggers to “Rock the Red Pump” widget on their sidebars to represent the strength and courage of women fighting HIV/AIDS or affected by the disease both directly and indirectly. Then on NWGHAAD, we would like you to embed the Red Pump Widget within a post with a short snippet of its significance, including some statistics about HIV/AIDS and its effect on women and girls.

Besides, the Red Pump will add a touch of FIERCE to your already FABULOUS blogs! We want you to join The Red Pump Project and help spread awareness of National Women and Girls HIV/AIDS Awareness Day. To sign up to participate, please send an email to If you sign up, we will send you instructions, statistics and the HTML code for the widget.

Also, your blog will be linked on a post that will run on the following pages: The Red Pump homepage, Awesomely Luvvie and The Fabulous Giver on that day.

If you’re interested in participating in the “Rock the Red Pump” campaign, please send an email to If you’re already “Rocking the Red Pump” on your sidebar, please send us an email anyway. We’ve created a brand new widget for 2010!

Thank you for your support of The Red Pump Project and we look forward to rocking 500 strong on March 10, 2010!


Team Red Pump

P.S. It’s Day 3 of our campaign and we already have 65 blogs signed up to “Rock the Red Pump.” This is awesome! *Pumps fists*

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  1. maxfab
    January 21, 2010 at 2:00 pm

    Oh awesome one I sent an email a few days ago but haven't heard back…why is the red pump project trying to treat me like a stepchild?
    I'm not in the US, but 70% of my readers are…let me be great Red Pump Project!

  2. maxfab
    January 21, 2010 at 2:07 pm

    wow you're a magician! As soon as I posted this comment I got the email…thanks!