Red Pump

Red Rules Everything Around Me

When I was three, someone asked me what my favorite color was and I yelled “RED!” At 28, ask me the same thing and I’d yell just as loud RED! But you probably don’t need to ask me. There is usually something red on me. If it’s not my clothes or my shoes, it’s the scarf around my neck of the rubber band around my wrist. Or it’s my eyes from not getting enough sleep (O___o). In fact, look at my website colors. Mmmhmm.

Inspired Tee

Yes. I am ALL RED EVERYTHING. I’m obsessed with the color and I can’t help it. RED RULES EVERYTHING AROUND ME (RREAM).

But it works. The color red represents energy, desire, action and passion. I like to think I live my life with all of these. Everyday, I wake up and I’m doing what I want. I love what I do and I’m passionate about my work, and more importantly, my purpose, which I’m lucky to have figured out already.

The Red Pump Project

Red Pump Project logo

Late February 2009, I was having a conversation with my girl Karyn and I told her I had the idea to do something around HIV/AIDS and red shoes. HIV was an issue that I cared about because one of my friends from college had over 20 cousins who were orphaned by the epidemic, and I had worked as an Event Coordinator for a small AIDS nonprofit in Chicago. And I wanted to do something.

Wells, Karyn realized that National Women & Girls HIV/AIDS Awareness Day (NWGHAAD) was coming up on March 10 and thought we should do a blogging campaign. We called it “The Red Pump Project” and asked our blogger friends to put a custom badge we designed, of a red shoe on their sites and talk about the impact of the epidemic on women and girls. On NWGHAAD, 135 blogs joined us to “Rock the Red Pump®.”

Unbeknownst to us, we had started something bigger than us. More than just a national nonprofit organization, Red Pump has also grown into a movement that has spurred women all over the world to put on red shoes (even if they aren’t pumps) to jtake a stand against the AIDS epidemic. And over 2,000 blogs have participated in our campaigns.

Rock the Red Pump

If a red shoe can allow one more person to pay attention, and one less person to become infected, we’re doing what we’ve set out to do. Our work online and on the ground is to motivate action and encourage dialogue about the effects of HIV/AIDS. We work to decrease the stigma and normalize the conversation through workshops for teenagers, cocktails events and other initiatives.

We’re actually in the middle of our FIFTH annual campaign right now (SHEESH! FIVE! We’re Kindergartners now!). We’re asking bloggers to join us once again to Rock the Red Pump on their websites by signing up, grabbing a badge and placing it on their sidebars. And on March 10, they dedicate a blogpost to talking about the epidemic.

About the Red Pump Project from The Red Pump Project on Vimeo.

And we want everyone else to get their favorite pair of red shoes ready! Upload pictures of you in red shoes to the Red Pump Facebook fan page, and help us spread the word using the #RocktheRedPump hashtag (and follow us on Twitter @RedPumpProj).

We want women and girls to understand that we can beat this epidemic, so our kids won’t have to fight so hard. And when we’re empowered to make better choices with our bodies, we’re saving ourselves.

The Red Pump Project is how I choose to pay it forward and this is where my passion lies. The color red is a power color and Red Pump is a powerful cause.

Red is my spirit animal, and being able to look at what I do as life’s version of the color red motivates and inspires me to keep chugging. And my hope for everyone is their lives are full of passion and energy too. Put on some red sometime. 😀

Anyone else inspired by a certain color or is it just me?

BeeTeeDUBS, those shirts that me and Karyn have on in the video? They’re from the newly-launched Red Pump T-Shirt line so you can order one too (and support our work). We’ve partnered with Royal Dynamite, the same folks who do the Awkward Black Girl tees. Get a Red Pump T-Shirt! KTHXBAI!


Because a great mentor can make all the difference, Coca-Cola has teamed up with Magic Johnson, Common and Debra Lee of BET Networks to give four young people the apprenticeship experience of a lifetime. Visit to nominate an aspiring youth and help pay it forward to the next generation. You’ll also be automatically entered for a chance to win $5,000 for each nomination you make (up to five nominations per person).

Disclosure: Compensation was provided by Coca-Cola via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Coca-Cola. Don’t get it twisted. This post was ALL ME, SON!

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  1. Barb Sanders
    February 6, 2013 at 10:22 am

    Congratulations Luvvie and Karen!!!

    In this instance, I’m seeing RED and I’m loving it! So proud of your fierce (red is symbolic of fire) dedication and devotion to this worthy cause. You are the women for such a time as this and I say go on, go on!!!! Amen.

    • February 6, 2013 at 11:42 am

      Thanks much, Barb!

  2. Tayla
    February 6, 2013 at 11:40 am

    Luvvie, I’m a longtime lurker and just had to come out of lurkment (lurkerness? lurkdome?) to comment on this post. I don’t have red shoes, but I would like to help out in my small way. I’ve written about AIDS for school and occasionally now for my job, so I really commend what you’re doing here. I’m signing up for the badge and I’m excited to write a post about the epidemic. Putting a reminder on my iCal so I don’t forget!

    • February 6, 2013 at 11:43 am

      WHOOT! Thank you so much for joining us, Tayla! And for delurking. 😀

  3. Talicia Marie
    February 6, 2013 at 11:59 am

    I love what you’re doing. Please keep up the great work. This is an issue that hits close to home, and I am looking to work with a non-profit in Minneapolis. Thanks so much for your inspiration 🙂

  4. […] the disease and do my part to spread awareness. So, I signed up to place a badge for Luvvie’s Red Pump Project on my website, and you can see that badge in my sidebar. (Side note: If you are unfamiliar with […]

  5. February 8, 2013 at 7:25 am

    This is great!! Signed up and supporting!!

    • sexy and ya know it
      November 15, 2013 at 12:41 pm

      were you the one who f.cked my bf with the red pumps on ????? hahahahahahe EWWWWWWWWW SLOPPY SECONDS

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