#BuyBlack – BONUS Episode 4 of Rants & Randomness

Awesomely Luvvie — February 26, 2019

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Welcome back to Rants and Randomness! This week, I want to talk about the importance of buying Black.

In this episode, I’m diving into the #BuyBlack Movement. As brands like Gucci and Prada exploit Black culture for profit, it is so important for us to support Black-owned businesses. Designers like Hideoki Bespoke and Pyer Moss are showing the world that we have the power to reshape the economy, not just popular culture.

In 2019, Gucci came under fire for selling a sweater that mimicked blackface. On the company’s website, a white model rolled the collar up to her forehead, until the black fabric and the red-lipped cutout was the only thing that buyers could see.

After everything that the Black community has gone through, it’s crazy that major fashion brands are using commercial Black face to turn a profit. And in an era where racist language and offensive behavior is being discounted in the media, I think that this is the perfect time to support Black businesses. These companies have the power to change the public narrative about African-Americans, producing products and services that uplift and edify Black people, instead of exploiting them for money.

Here are some of the things that we can do to support the #BuyBlack Movement:

Wear Black Designers

We use hundreds of products every day, but only a few of them are visible to the public. The clothes you wear, the makeup you use, and the shoes on your feet will send a message to the people around you, particularly when you choose brands that have a distinct style and cultural appeal.

That is why it is so important for us to support Black designers, who are affirming Black culture at a time when major fashion brands are trying to tear it down. Visit shoppeblack.us to find black businesses in your area.

Use Your Voice

If you’re tight on cash, you can always find ways to support Black businesses in your community. Talk to your loved ones about their favorite Black-owned businesses, and follow Black brands on social media, where your public support can truly make a difference.

Much love to Chicago Recording Company, where I record each episode!

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