Was the Auntie War a Fake? Word is Cheryl Lynn is Not on Twitter
So last week’s Twitter thing between Cheryl Lynn and Anita Baker had us all refilling our tea kettles.
Well, today, I get an email from Cheryl Lynn’s manager Thurlene Johnson saying that she does not have a Twitter account.
“Cheryl Lynn does not have a Twitter or Facebook account. The individual sending the communications is an imposter pretending to be Cheryl Lynn. Twitter has been made aware of this situation several times over the last two years. Careful scrutiny of the tweets reveals it is not a verified account. Please issue a retraction.”
Here’s my receipt in the form of a screenshot of the email.
Ok couple of things. I have questions, wonderings and comments.
I am glad they sent me this email clarifying but I certainly had to do extra research to see if it was legit, seeing as how it was from an AOL email address (O_O). It gave me pause but I found that they sent the same email to Hello Beautiful and Madame Noire, who have both published it. Soooo it ain’t just to me.
Let me add that this is five days after the fact. What took them so long?
Also, if Cheryl Lynn does not have a Twitter account and @ItsCherylLynn is a fraudulent fool, why didn’t they have Anita Baker clarify it? One tweet from her saying “Hey everyone. That isn’t really Cheryl Lynn” would have shut down the whole thing. Did her management team try that route, and did they try that in the heat of the crisis? Surely they must have her number somewhere. Or not. Maybe not. I don’t be knowing the politics between our elder baes.
Furthermore, the idea that Cheryl’s account isn’t verified should have proved it isn’t her is not valid. There are a lot of celebs who aren’t verified. Also, Twitter might not find Cheryl to be public figure enough to run her a checkmark. Their entire system for verification is not that straight-forward enough for everyone to expect that an old school R&B legend would have a check.
Anywho, here’s the retraction they asked. And with everything, there’s a lesson here. Mainly, that lesson is what I preach a lot. You don’t have to DO social media but when you don’t DO social media, it can cost you. Claim your name so others cannot. If you are a public figure, musician, celebrity, used to be a celebrity, grab your name on social media so no one else can. Control your brand so no one else can mold your reputation in your absence.
This is a PR nightmare for Cheryl Lynn and now they have to play defense since they weren’t playing offense at all. Only reason I made this its own post (instead of putting that email under my old post) was to re-iterate people to get their branding games together. You cannot play TELEPHONE with your reputation, man. This is sloppy.
Are y’all buying what they’re selling or nah?
P.S. If I get an email saying Thurlene Johnson is not really Cheryl Lynn’s manager and all those Billboard email addresses CCed are fake. I’ma just go on a cussing spree. Cheryl Lynn herself better get on Google Hangout or something and make an actual statement officially and stop playing these bald-headed games.
P.P.S. Seriously. Anita ain’t said a doggone thing about an account being fake or impersonated as she throws her jabs of shade right back. This is a mess.
P.P.P.S. ANDDDDDD other famous people commented on this debacle. No one knew this was a fake Cheryl Lynn?? And her team didn’t think to call nobody up to let them know to tell the rest of us?? Chile… >____>