Dear Vibe Magazine, About Your Twitter After Dark Chat
The other night, Vibe Magazine’s Twitter account turned was turned over to radio personality, Angela Yee, for an hour for a “Twitter After Dark” chat. And I’m here to tell them to sit down for this decision. Because it was terrible, in my opinion. So here’s a sternly worded letter for the Vibe Magazine team.
Dear Vibe Magazine,
Ok what was that? Seriously. What was that Twitter chat about because I don’t understand. For many reasons. And it was terrible. For many reasons.
First of all, you’re a music and entertainment magazine that WAS cutting edge, and the go-to for young folks who loved to be in the know. What in the good world are you doing by having a crass sex-focused Twitter chat? It doesn’t e’em GO with what you represent. Not one bit. It was so damb irrelevant and I took it to mean you’re rebranding. You MUST want us to start thinking of you differently if you allow your corporate account to become smutville for a full hour.
Angela Yee, your moderator of choice, had me wanting to attack your account with bleach because it was gross and weird. I get it that we’re adults and sex is natural, but like with everything else, HOW you talk about something matters.
We were blessed with such gems as:
I’ve seen people tweet like this but not on an account with 390,000 followers. And not on a major brand’s channel. Not even on Playboy Magazine’s Twitter will you find this type of discussion.
And as if just that stuff wasn’t side-eye worthy enough. The tweets that were being posted on the account were so reductive of women. AND THEY WERE BY A WOMAN! I mean, what the hell?!?
Yes, because what we don’t have is enough conversations about “hoes.” Surely. O_O
This is what I call that boolsheet. This basic ass conversation with these basic ass questions only showed that Vibe was cosigning trite and stupid crap that did nothing to advance conversations about sex. These questions are the same things those wack relationship experts would ask. And the fact that they’re coming from a woman is doubly sad.
If you wanna talk about number of partners and you wanna talk about head or whatever else and you’re this once-classic magazine, then you find a better way to do it. You don’t have to create codenames of stuff but you also don’t have to paint this gross picture.
Did y’all even vet Angela Yee before this convo? Did you create guidelines? Clearly not, because she got on that account and ran ALL the amoks on there. And you let her. And I don’t e’em blame her because she did what y’all told her to do. And maybe it wouldn’t have been so bad if it wasn’t smack dab in the middle of primetime.
Y’all talmbout “Twitter After Dark” and it was 9pm when this chat kicked off. It’s summertime. The sun JUST ended its shift and the moon was just clocking in. It’s barely time for that. Y’all coulda waited til 11pm for this trash or e’em midnight. Thirst.
It was a bad idea and I wonder how the team meeting that led to this chat went. Who are the people who thought a gutter chat like this was the move that the magazine needed?
If your mission was to get attention, then congratulations. And if your goal was to get folks replying to your tweets, kudos. However, all attention isn’t good and all engagement isn’t quality. Do I wanna read your publication more right now? Absolutely not. I’d rather read an essay by Joseline Hernandez.
As a company, you whored yourself out for retweets and used social media coupons that expired. Shame on you. Go have a seat and re-assess the judgment of the team that approved this decision. ALL’EM need to go sit in a corner and face the wall until they figure out what they did wrong.
Yours in side-eyedom,
So what did you think of Vibe’s tweets? Am I a prude for being like “ew?”