My LifeRed Pump

I’m Proudly Rocking the Red Pump Today!

I’m rocking some fierce red pumps today because tomorrow (March 10) is National Women & Girls’ HIV/AIDS Awareness Day (NWGHAAD)! In March 2009, Karyn (The Fab Giver) and I launched The Red Pump Project to raise awareness about the impact of HIV/AIDS on women and girls. Our mission is to promote HIV prevention through education, and open dialogue about the issues that surround sexual and reproductive health.

We started by asking bloggers to “Rock the Red Pump and for people everywhere to put on their favorite pairs of red shoes to start conversation about the impact of HIV/AIDS on women and girls. We had no clue that it would grow into a national nonprofit that is doing work online and on the ground, and we’re extremely proud of how far we’ve come.

The Red Pump Project

This is our 4th annual Rock the Red Pump® campaign, and we’ve been able to reach thousands of people in the U.S. and globally with our message of empowerment, through red shoes. We use the shoes to get your attention and normalize conversation around HIV/AIDS.

Part of the reason why we do what we do is because every 47 minutes, a woman tests positive for HIV in the United States. And the disease is 100% preventable, so it’s even more painful to see it take the lives of our mothers, sisters, aunts, nieces.

So on this day, I’m proudly rocking my red pumps to signify the courage and strength of women affected and infected with HIV/AIDS, along with hundreds of women around the web.

Luvvie's Red Pumps

Join us! And check out more on The Red Pump Project (@RedPumpProj).

If you’re in red pumps (or flats or sneakers) today, upload pics to the Red Pump Facebook page. Who’s joining me and the other Red Pump Rockers?

Also follow Red Pump on Tumblr and Pinterest!

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  1. Evey
    March 9, 2012 at 12:18 pm

    Just saw that Alicia Keys will be rocking the red pumps tomorrow! That’s some serious promotion right there.

  2. March 9, 2012 at 10:49 pm

    Luvvie! I just painted my toenails a fierce dark red in honor of the Red Pump, but I confess that I’m in flip-flops. I’ll do it up for you tomorrow.

    Congratulations to you and to Karyn for starting something beautiful and important.

  3. March 13, 2012 at 7:58 pm

    I LOVE your red glitter shoes!

    I also rocked the red this week. Second year for me & I love this whole idea. Hoping next year is even bigger!

    • March 13, 2012 at 9:56 pm

      Thanks, Ali! And for joining us too. 😀

  4. March 10, 2013 at 6:39 pm

    As I’ve been saying before (and in today’s entry,) I applaud your effort and impressed with the amount of people you’ve managed to reach with your campaign! Keep up the good work!