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It’s Fear-Fighter February So I Have a Challenge For You!

January was a gajillion years long, y’all, but WE MADE IT! I mean, 2021 really said it was gonna keep fighting us. Again, we made it!

I’m really excited because for a long time, I’ve considered February to be “Fearless February.” It’s Black History Month, and it is basically January re-do because we usually spend the first month trying to reset from the last year.

This year, I am declaring it to be FEAR-FIGHTER FEBRUARY!

Why is fear a topic I want to tackle? Because it really does have a stronghold on us. It has a very concrete power of keeping us from doing and saying the things that are our purpose.

Fear has a very concrete power of keeping us from doing and saying the things that are our purpose

The TED Talk I did that went viral and now has 5.5 million views? I turned it down twice cuz I was afraid I was gonna bomb on that stage. I didn’t think I was ready. I’m thankful to the people who didn’t let me say NO to a YES opportunity.

Fear is a liar and a cheat.

And when I realized that, and how my life transformed when I decided to run towards scary shit that felt necessary, I couldn’t stop talking about it!

That’s why I wrote my upcoming book PROFESSIONAL TROUBLEMAKER: The Fear-Fighter Manual! I’ve learned a lot since I decided I was going to be fearless.

And that is why I created the Fear-Fighter February Challenge. That is also why I wanted us to start now.

Fear Fighter February Challenge

I am on a mission to empower 1 million people to fight their fears and live audaciously, in order to achieve their wildest dreams. Because what would happen in the world if 1 million people committed to doing something that felt bigger than them, or felt hard but compelling? What could that domino effect of change look and be like?

My life is a testimony of the rewards from the times I didn’t let my anxieties and doubt stop me from pursuing my purpose. To be FEARLESS does not mean you aren’t afraid. It means you are not letting FEAR make you do LESS. It is a commitment to feeling fear, but charging forward regardless.

So during the month of February, me and the rest of LuvvNation will be doing the Fear-Fighter Challenge. When you sign up for this 28 daily challenge, you’ll receive prompts with daily activities, tips, and resources to help you own your dopeness!

Each morning, you will receive an email with a call to action that will help you conquer your fears with simple but powerful call to actions that will get you closer to tackling fear that everlasting hater.⠀

The daily prompts began on Monday, February 1st in LuvvNation, but you can start any time at

Day 1’s prompt is:


Grab a journal, invite a friend and join us. Come into LuvvNation, where you can link up with other Fear-Fighters to connect and gas each other up.

If you are ready to live a life where there is less overwhelm, less frustration, less imposter syndrome, and you’re ready to be brave, bold, and do bigger things, participate in this challenge by exercising small but mighty fear-fighting activities with me and your LuvvCousins.

Let’s normalize winning!

Are you in? Start Day #1 Now


Professional TroubleMaker: The Fear-Fighter Manual by Luvvie Ajayi Jones

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