American Apparel’s Period Power T-Shirt Gets a NAWL

Sometimes, making a fashion statement can go beyond edgy into “too damb much” category. American Apparel is now selling a t-shirt printed with a drawing of a masturbating vagina that’s menstruating that they call “Period Power” because ART! For $32, you too can support the work of a collective of women who do art. While rocking bleeding nether regions on your chest. O___________O

American apparel period power

Even the model is like “Why am I wearing this?”

*faints* Ew. EWWWW. UGH! Do not want. Return to sender.

I’m pretty sure my lunch from yesterday just tried to make its way back up my THOAT. This is gross. Sorry not sorry. I’m a woman hear me roar and all that jazz. I’m not here to slut-shame so STFU to those who are about to come at me with that. Yes, everything this drawing shows is natural and it’s what women are supposed to do. You know what else is natural? Digestion. And I don’t need to rock a t-shirt showing my stomach acid breaking down my rice and stew. Because NO.

This drawing was created by a feminist artist named Petra and when it came across the table of the execs of American Apparel, they were like “YES!!! LET’S PUT IT ON A T-SHIRT!” Was no one in the room like “Let’s not and say we didn’t?” No one was like:

WTF is That gif

Clearly. Because it’s out on the market and it’s ridiculous.

I get that this is feminist art or whatever and if I was ALLAWAY uncouth, I’d go FEMINIST DEEZ NUTS! But I’ve grown. Therefore I will say that if being a feminist requires wearing a bloody Love Pocket that may or may not need a trim on your shirt, then I might have to tap out. This is the kind of representation of feminism that makes people shy away from the word because it’s STRAW and a bit unrelatable.

Who wants to wear this on their shirt? Come on!

And yes, folks will be all “well this is art.” I get it.  And I know this is supposed to be about girl power but NAWL. ALL THE NAWLS THAT EVER NAWLED IN NAWLAND!

No Forever gif

Ladies (and gentlemen), please don’t feel the need to rock a menstruating vagina on your tshirt to be empowered. You can battle patriarchy in ways that won’t make me uninvite you from our lunch date. Ain’t nobody here for this. By nobody, I mean me. I’m so not here for this that I tattooed the word “THERE” on my forearm.


What do y’all think of this t-shirt? you buying or nah? And if you are, tell me so I can report you as spam. The meat.


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  1. Brittni
    October 8, 2013 at 10:40 am

    So…it took me a minute. Because I was all, “That’s so funny that Luvvie thinks that’s a vagina. Nobody would put a vagina on a shirt.” So I stared at it for a while, you know, to crack the code…and now, now my faith in humanity is gone.

    We have bleeding vagina shirts, Jeebus, what else is next, squirting penii…representing the fountain of you?

    You humans make me sad 😐

    • Brittni
      October 8, 2013 at 10:43 am

      Or fountain of youth…lol, whichever works

      • V Moon
        October 8, 2013 at 6:49 pm

        I dunno, “fountain of you” would have been pretty appropriate too.

  2. Tamika P.
    October 8, 2013 at 10:41 am

    Jesus wept.

    …and so shall I.

  3. October 8, 2013 at 10:43 am

    STOP, just STOP!

    This is why I never really got on the feminism train, because some of them do stuff like this. It makes no statement, it’s just extra.

    “Look at me! I have a vagina, I’m being defiant!”

    This just says, I’m crazy, see?! Look at me! Stare at my crazy!

    • Tracey
      October 8, 2013 at 11:31 am

      I just have a constant loop of the intro to that old Public Enemy song in my head as I look at this “art”:

      “And many of us, by the way we act, we have even lost our minds.”

      Anyone who even considers wearing this just needs to take all the seats available and get all the grips there are available. This shit is beyond whackadoo.

    • KimmieYaYa
      October 8, 2013 at 12:40 pm

      I’m with you! The only statement I see is…”Yup..I’m crazy..WHAT?”

  4. Amanda
    October 8, 2013 at 10:44 am

    I’m sorry who is actually here for their period and loves it so much they just need to tell the world by putting it on a t-shirt?…..Don’t worry, I’ll wait. That is just NO, I can’t. It’s gaudy and over-the-top. Go home American Apparel you’re obviously drunk and for $32 NO! I get tortured once a month by my period I don’t need an expensive reminder of that.

    • Kevalyn
      October 8, 2013 at 11:28 am


    • October 9, 2013 at 12:31 pm


    • Alysia
      October 10, 2013 at 12:53 pm

      TABERNACLE! lol!

  5. milaxx
    October 8, 2013 at 10:45 am

    That is nasty. Then again CEO Dov Charney is the same jerk who thinks it’s okay to masturbate in front of employees. There’s nothing feminist about that tshirt. There are plenty of bodily functions that I really do not need to see on a shirt or anywhere outside of my doctor’s office for that matter.

    • October 8, 2013 at 10:51 am

      Thinks it’s okay to WHAT?! I’d quit.

      • milaxx
        October 8, 2013 at 10:57 am

        Seriously google him. Dude is crazy! I remembered him from an article on the crazy a while back, so when this t-shirt popped up, I wasn’t even surprised.

  6. Korbet
    October 8, 2013 at 10:48 am

    I am so unable O.o!!!! Who in the flying hell came up with this Bullsheesh? I’m an artist and feminist and in no way find this empowering. This is just downright disgusting. There is a line and it ain’t invisible, and American Apparel have crossed it with this tomfoolery!

  7. October 8, 2013 at 10:55 am

    This is not hip, ironic, feminist, or trendy. This is nasty as all the F’s I could give. Congratulations, American Apparel – by trying your best to reach a new and classless low, you have finally come up with a shirt that would make a restaurant ask you to be topless rather than wear this tacky and tasteless hot garbage so patrons do not get ill.

    Sometimes I wanna kick people outta life just like I could kick them outta my house.

    • Shevy
      October 8, 2013 at 10:59 am

      I can totally see Rihanna rocking this. Not because she’s a feminist….just because.

    • Tip
      October 8, 2013 at 2:21 pm

      “Sometimes I wanna kick people outta life”

      ^^^^^ this is how I’ve been feeling recently between the government shutdown, the stupid people who despise Obamacare but like the Affordable care act (Jimmy Kimmel skit) and now this ish!!!

      I’ve been saying I want to win the lotto so I can buy a guarded island and seclude myself but your plan works better.

  8. Shevy
    October 8, 2013 at 10:55 am

    I have never masturbated while on my period, so this shirt is lost on me.

    • October 8, 2013 at 10:58 am

      GIRL! Why mufuggas cannot wait 4 gahtdamb days is beyond me. But whatever. I ain’t e’em gon belabor that.

      • ChunkyDlyte
        October 8, 2013 at 2:50 pm

        Are they trying to capitalize on the period sex scene in Fifty Shades that also made me throw up? A movie tie in, perhaps? There has to be a “reason” for this mess…Like this can’t just be an “artsy” t-shirt, right? If so, I am finally proud of that D I got in Art, because this is past terrible. I mean, I get it’s the circle of life blah blah blah and it really is nothing to be ashamed of but this t-shirt…. just hell to the no! REALLY!! Yes, I happen to have a vagina and yes I get my period, yes I put a penis in it fairly often, and maybe one day, a baby will pop out of it before my ovaries dry all the way up, but I don’t need a t-shirt graphically depicting any of those activities. Just ugh.

      • October 8, 2013 at 3:43 pm

        BAHAHAHAAHAHAHA!!! RIGHT! Patience is a VIRTUE!!!

      October 8, 2013 at 11:33 pm


    • M
      October 9, 2013 at 2:36 pm

      We grown so I’ll share sometimes it helps with cramps.

  9. Dia
    October 8, 2013 at 10:59 am

    What in cold hell… Yes. Cold hell. Because it will be a cold day in hell before I even CONSIDER buying or wearing a T-shirt showing a bloody pudenda. Cold hell.

  10. October 8, 2013 at 11:11 am

    Disgusting. Degrading. Despicable. Desperate for attention. Dumb. Debasing. A debacle

    Nasty. No Class. Nah Son. Nope. NO.

    This is why I disassociate myself with crazy feminism. What does it ever accomplish.? Everything women work hard for gets overshadowed by stupidity & so-called expression. What’s the message? That S**t aint Art !

  11. overit
    October 8, 2013 at 11:20 am

    LOL @ 4 damn days. The sense of urgency is lost upon all of me. “NAWL. ALL THE NAWLS THAT EVER NAWLED IN NAWLAND!” killed me lol. Do you snicker as you write?

    All I have to say is not being able to wait until your period is over to masturbate and this tee shirt is some (insert whatever fits here) people ish. SMH.

  12. Karima
    October 8, 2013 at 11:23 am

    NAWL be an entire wrought-iron electrified fence around this devilment.

    • lea
      October 8, 2013 at 5:21 pm

      ^^^This comment here^^^

    • KemaB
      October 8, 2013 at 7:40 pm

      Lmaooooooo I hate and love you for this comment

    • i'm sleep tho...
      October 9, 2013 at 5:06 pm

      yasss to this comment

  13. Tracey
    October 8, 2013 at 11:28 am

    …the fuck? No. Just flat out no. With a bitch slap for the designer of this fuckery and two for Dov Charney on general principle.

  14. October 8, 2013 at 11:29 am

    Thank You Very Much Mz Lady for imbedding this SUPERWACK image in my brain. Now please give me instructions on how to UNSEE this.

  15. October 8, 2013 at 11:32 am

    That is so ridiculously disgusting. What wat that artist going through to make her draw that? She needs to take a few more art classes at the local community college and get her life.

    • ChunkyDlyte
      October 8, 2013 at 2:51 pm

      I was just saying to myself, now I know I got a D in art as a freshman but DANG, I must have missed that class for real! Just WRONG!

  16. October 8, 2013 at 11:36 am

    Yeah, I’m with you on the ewwww. Also, “Was no one in the room like “Let’s not and say we didn’t?” There are so many things that make me ask this question. While it’s sad that one person has no judgement, a whole group of people?!

    • October 8, 2013 at 1:32 pm

      That must be one jacked-up think tank at that business. If I had to be at a meeting and this idea came up, I would fold all my notes up like the piano player in The Color Purple and tell them I gotta go. No explanation, apology, or any damb thing – I will be gone from that nasty place.

  17. October 8, 2013 at 11:38 am

    It doesn’t bother me. I just don’t feel the need to wear it on my shirt. My firsts thoughts were. Are you suppose to wear it on your period???

    • October 8, 2013 at 3:10 pm

      well…if someone held a gun to my head…or a bloody tampon/pad in my face (EWWWWW, i know…I’s soory lol), my period would be the ONLY time i’d this hot, stank mess (lol see what i did there?)! this is why women, especially non-nuttyashell feminists, can’t have nice things.

      • October 8, 2013 at 3:13 pm

        *i’d wear this…..i may be grossed out & annoyed by this shirt and the peeps who said YES to this mess, but i’s can read n writes good! lol

  18. Nichole
    October 8, 2013 at 11:43 am

    *stomps foot in disgust* with my WTF face

    American Apparel is a true hot mess and with this t-shirt continues to be so. Stop this madness!

    We can be feminists without putting all our business in the street. Damn

    Just what I want to see walking down the street or at a restaurant. NOT

  19. October 8, 2013 at 11:45 am

    And the hand in the drawing is huge and fugly. Time to drop out of art school and find a new hobby.

  20. JamieG
    October 8, 2013 at 11:58 am

    Good for you and your art but my 6yo does NOT need to see this crap walking thru the mall or down the street.

    I’m ok with my period and yay feminism but fucking A, use some fucking common sense, you fucking morons.

    No, just no.

  21. October 8, 2013 at 12:18 pm

    Oh Wow, that’s how they feel at AA? I’m a woman, a feminist, I masturbate, and above all I have style. I can get down with a lot of things, but this shirt isn’t one of them. I’m appalled! With this one AA is like school in the summertime…No Class. Yes I took it back to the days of Fat Albert with that reference, AND WHAT!?!

  22. WhiskeyOnTheRox
    October 8, 2013 at 12:27 pm

    Just un-fuggin-necessary…

  23. Jabari
    October 8, 2013 at 1:06 pm

    *raises hand shyly in the back of the classroom*

    Soooooo….nobody in the world loves the artist enough to tell her “Sweet Luv, while we appreciate your mission and we are very much here for you feminist attitude, that’s a bleeding pussy, honey. We can’t sell that in our stores because you know it’s just….no….”

    Petra doesn’t need more people, she needs better people.

  24. Erin
    October 8, 2013 at 1:08 pm

    UGH!!! When I first read the story, the picture wouldn’t load. I said “masturbating vagina that’s menstruating?? Luvvie’s gonna have to edit that part.” I was SURE that “masturbating” was the victim of autocorrect. SIGH. How wrong I was.

    This is TERRIBLE.

  25. Evelyn
    October 8, 2013 at 1:16 pm

    This T-Shirt has nothing to do with feminism. Or anything that makes sense.

    • Adwoa
      October 9, 2013 at 12:15 am

      ^ALLADIS. conflating feminism and needless foulness is a problem that i am having at this time. (and/or using feminism as a cover for UTTER FOOLISHNESS – which dudes like dov charney are really good at, in a twisted fucked up way.)

    • i'm sleep tho...
      October 9, 2013 at 5:08 pm

      this shirt is attention whoring at it’s finest…nothing more, nothing less. ugh.

  26. Morgan
    October 8, 2013 at 1:49 pm

    das Nasty,but I’m sleep though

  27. cocoberrie
    October 8, 2013 at 2:15 pm

    Whoever this artist Petra is needs to be slapped or punched in the throat. I mean really?! If you want people to avoid you then yes wear this shirt…damn

  28. MzQuinn
    October 8, 2013 at 2:24 pm

    Dear lawd why?! Bodily functions (especially those involving bodily fluids) shouldn’t be broadcasted to the world via tshirt! No ma’am. No sir. No ma’amsir. Just NO. This makes me uncomfortable. I don’t want to see gentians on people’s shirts. And I sure as HELL don’t want to see bloody genitals on a shirt. I’m good.

    This does, however remind me of a post I saw on tumblr about “free-bleeding”, which I had to google because I refused to believe it was a thing. The photo set was of women with their period blood running down their legs because they free-bleed aka don’t wear pads or use tampons on their periods. O.o

    • MzQuinn
      October 8, 2013 at 2:31 pm

      *genitals. My smart phone is a smart ass.

  29. Sweetpkizes
    October 8, 2013 at 2:25 pm

    This is just NASSIE! The city of Petra was called “the rose red” city. Ummmm Petra…it still aint cute!

  30. October 8, 2013 at 2:26 pm

    This is why I stopped calling myself a dang feminist. Motha is a womanist, and this mess would NOT be on my body. I mean….AA stopped carrying extended sizes anyway, but like…if I were skinnier and edgier, this STILL would not go on my body. No lie–I giggle with the girls on Tumblr when we make menses jokes that scare the boys. I can somewhat (I say that very lightly) appreciate the artistic menses photoset series that says “it’s a normal, natural thing”. But THIS. This is somebody’s drawn lady business having a stroke while the red river flows.

    No. No. No.

    No ma’am. o_o

  31. Lisa
    October 8, 2013 at 2:41 pm

    Ahhh, my eyes! My eyes! I could have lived my entire life without seeing this! Seems like a desperate attempt for attention to me…

  32. Chichi
    October 8, 2013 at 3:29 pm

    Even the model is looking at us like “really guys? Y’all are gonna make me wear this shit?”

    I bet when they gave her a copy of the picture for her portfolio she flushed it down the toilet. She ain’t getting no jobs with that damn picture in her book. I bet she dyed her hair, changed her name and moved states.

    What a mess.

  33. Kali
    October 8, 2013 at 4:55 pm

    Jesus be a Kotex, some well worn granny panties and some sweat pants. This image is easily the worst thing that happened to me today. I was about to make some dinner, but I’ll pass.

  34. la femme
    October 8, 2013 at 4:57 pm

    EWW. Sidenote – Besides the period grossness – why do the hands look all decrepit and creepy?

    Looks like Lerch’s hand or something from a horror movie.

  35. Dee
    October 8, 2013 at 4:59 pm

    Petra need to have a seat (with her legs crossed).

  36. Golden Goddess
    October 8, 2013 at 5:19 pm

    So let me get this straight. ………. Jesus died on the cross on Good Friday and rose from the dead on Easter Sunday for some dumb ass at American Apparel to make a t-shirt with a girl masturbating her Picasso style bleeding vagina on its period???????? I can’t find the words right now…I can’t find the words.

  37. KayMac
    October 8, 2013 at 6:55 pm

    EWWWWWWNAAAWLUGGGGGHHHH!!!!! NO-DAMN-MA’AM!!!!! American Apparel and Petra needs to have ALLLLLLLLLLLLL the seats ever!!!!

  38. October 8, 2013 at 11:47 pm


  39. Anonymous
    October 9, 2013 at 9:02 am

    I’m not feeling one way or another about this American Apparel piece, but I would love to know your thoughts on this feminist art project called Cliteracy (and it’s set of t-shirts):

  40. OrganizedChaos
    October 9, 2013 at 11:39 am

    This shirt makes me sad…that is all.

  41. Lisa S
    October 9, 2013 at 11:44 am

    It’s bad enough that I dread granny showin up every month…let alone a nasty ass T-Shirt to remind me of the “Red Curse” #FOHWTBSAA!!!

  42. October 9, 2013 at 12:27 pm

    […] American Apparel's Period Power T-Shirt Gets a NAWL | Awesomely Luvvie Reply With Quote […]

  43. Absurdist
    October 9, 2013 at 1:30 pm

    Two words.


    I’m through.

  44. J.A.K.
    October 9, 2013 at 8:45 pm

    Real story:

    Feminist artist cracks wise; catches American Apparel manager rubber stamping everything on their desk so they can duck out early.

  45. WowJustWow
    October 10, 2013 at 12:07 am

    When the model has a ‘Jesus Take the Wheel” look about what she’s wearing, it’s not a good idea.

  46. holly gale
    October 10, 2013 at 8:17 am

    thats the whole point of the tshirt…? women like you make me sad, if you ever took the time to read what petra collins is trying to do you would understand that she is trying to break you out of this stupid mindframe your in where bleeding vaginas and squirting penis’s are somehow wrong? or digusting? yes…. VAGINAS BLEED. and yes… PENIS’S EJACULATE. this shirt was made for people like you to grow up

  47. Bald&SoBrooklyn
    October 10, 2013 at 6:55 pm

    You just need to stop,Sis…You mad?.I’m an artist too and what annoys me about some “artists” (besides helping in the reputation of artists being crazy and detached from reality) is nowadays,young artists are trying to be way too edgy and want to “stir controversy” on nothing or on some personal bullshit,not some “in-depth,complexity of woman” feelings,but bull feces, for some damn press,whether good or bad.It’s hardly about finding beauty or making a statement that matters outside oneself for greater good of people.I’m not saying that whatever her point in this is not valid,but Georgia O’Keefe it’s NOT.Her execution of putting it on a t-shirt to make a “statement”…”Fxck everybody and everything,this is me” shit…is wack.It’s just tasteless and tacky for public display,keep that shit in a loft—>art gallery…So gimme a break (in my Nell Carter voice) wit alladat “y’all need to grow up” crap.Wooooo!You almost made me go outside to cut off a switch…Now I need a beer….

  48. pup
    October 11, 2013 at 2:49 am

    Mother of all things big and small!! If this is all the artist could come up with, she needs to change careers. This is just stupid. Not edgy, not art, not a statement, just stupid. Some people have waaay too much time on their hands.

  49. October 19, 2013 at 10:05 pm

    A million times yes. How many penises do you see drawn on book covers in schools, all over the internet— it’s become an acceptable pop image whether you acknowledge it or not. Female genitalia, on the other hand, is censored and a cause of shame. I’m not saying I want five shirts with a menstruating masturbating woman on it— but one would be awesome.