Who You Calling a Niggabitch, Jackie Magazine???

See? I wasn’t even gonna post today. Until I saw The Fashion Bomb’s post about a Dutch magazine that has given Rihanna the title of “De Niggabitch.” I wish I was lying.

According to Claire, Jackie said Rihanna’s “ghetto ass” and “street cred” earned her the title of the ultimate  “Niggabitch.”

SCREEEEEEECH! Stop the presses. WHAT??? WUT? WOHT?? WATT??? Wait. WEIGHT. WAYMENT. *swerves neck* *pops gum* OH NO THEY DIDN’T!!! NO. THEY. DID NOT. Seriously??? In REAL REALITY?

Jackie Magazine Rihanna Niggabitch

Pic from TheFashionBomb.com

I need Jesus to take the wheel and drive me home safely! THE NERVE! And then I guess folks have been in an uproar so the Editor-in-Chief issued this apology talmbout:

“this should have never happened. Period. While the author meant no harm — the title of the article was intended as a joke — it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers. Stupid, painful and sucks for all concerned. The author has been addressed on it, and now I can only ensure that these terms will no longer end up in the magazine. Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words. It was stupid, it was naive to think that this was an acceptable form of slang — you hear it all the time on TV and radio, then your idea of what is normal apparently shifts — but it was especially misguided: there was no malice behind it. We make our magazine with love, energy and enthusiasm, and it can sometimes happen that someone is out of line. And then you can only do one thing: apologize. And hope that others wish to accept it. From the bottom of my heart I say it again: we never intended to offend anyone. And I mean that.”

Ma’am, we don’t believe you and you need a plethora of more people, but they’re busy dropkicking Jerry Sandusky in the head. First of all, don’t piss on me and say it’s holy water. How could this have “slipped” though ALL the layers and people who look at a magazine before it goes to print? I’m no expert in the world of editorials but even if ONE person saw this magazine before it went to print, then that’s one person too many who didn’t say anything.

Don’t sit up there and try to give a weak excuse like this. The fact that this EVER went from a BAD BAD joke in y’all’s staff meeting to print is proof that this magazine isn’t about that life and is clearly staffed by prejudiced fools. I don’t even understand how they could say it wasn’t meant to offend.

In what world or closet in Narnia does “Niggabitch” ever sound like a compliment? Folks can even argue that the two words that make up that really tacky one are used casually. “Whattup, my nigga?” “My Bitch! HOW YOU LIVING?” That’s not MY style but if that’s your cup of tea and how you relate to your friends, whatevs. I don’t approve. But “WHATTUP MY NIGGABITCH???” sounds like something you say when you wanna pick a fight at the club, when you walk by the dude who stepped on your all white suede Air Force Ones. Those are FIGHTING WORDS. If my mama called me a “Niggabitch” I’d take that to heart.

“Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words.” Yeah, cuz it’s in the manual that black folks gave white folks. “Feel free to call us niggabitches at leisure.” I didn’t get that memo, Jackie Magazine! I missed it. Let me guess. This magazine has 2 black friends that have come to its house for a party before. Yeah aight.

I need everyone involved with the publication of this magazine to go have SEVERAL seats in a dark corner. It was tacky, insensitive, uncalled for, rude as hell and ridiculous. They got the unmitigated gall to print that, and then wanna issue a weak apology letter that is as effective as Chris Brown’s burnt sienna apology blouse was. Ugh. Now I got an attitude.

Rihanna’s people need to ask for ALL the monies made from this issue and their next 5 or 6. CRANK THAT EMOTIONAL DISTRESS FUND!

So what do y’all think of this? Does Jackie Magazine need to have a seat? No. Let’s change that to how many seats should they have?


Oh and in the words of Awkward Black Girl, “Bitches be tripping.”

Edit & update: Eva Hoeke, the editor-in-chief, has now resigned. WELP.

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  1. December 19, 2011 at 6:41 pm

    I am from the Netherlands and what’s interesting is the fact that this morning, this Eva chick tweeted that we were being too sensitive and that it was a joke. Now, 130 negative comments on their fan page later, she issues a statement saying it was in poor taste, the word slipped through the cracks and a bunch of other nonsense. This is what we as Black people have to deal with constantly. The Dutch are very non-apologetic too. If you don’t like it, then go back where you came from!

    • December 19, 2011 at 6:44 pm

      WOW…thats just…wow smh

      • The One
        December 21, 2011 at 3:30 pm

        So true, get the fuck out my country. You poor black bastard. You n***as call each other all that time that shit, but when we say it’s a probelm. shut the fuck up and get OUT

        • Maggie
          May 11, 2012 at 4:17 pm

          Is this person serious….if you don’t like black people….GET OFF THIS SITE. THIS IS NOT FOR YOU. Idiot. And you white people get to walk around with your ‘privilege’ so Id say its fair. You don’t get to use a word…that YOU turned hateful.

          Sorry Luvvie…carry on.

  2. December 19, 2011 at 6:42 pm

    What da hayle kinda fluckery is this?!? You mean 50-11 million folks got to read damn near every line in every story that gets printed and this “slipped” thru?!?

    Cmon mannnnn!

    Not buying it at all!

  3. Dami
    December 19, 2011 at 7:02 pm

    We have songs on the radio where we are calling ourselves and each other the same thing every day. Why aren’t we upset about that? I wish we cared as much or more about what we say about each other than what people outside of our race say about us.

    • Princess Noir
      December 19, 2011 at 7:33 pm

      I really hate the word, honestly. And i do have a huge problem with blacks using it..BUT I have an even bigger problem with non-blacks using it…They know exactly what they are doing and how to make a black person feel when they call them that. Its a disgusting word, but as much as i dont want black people using it, non blacks should be strictly off limits, no questions asked.

    • StopPlaying
      December 19, 2011 at 10:38 pm

      I almost felt your point…but ummm I’ve NEVER heard “niggabitch” on the radio. Know why? Because it’s not there! They censor language like that because they play music palatable to the average consumer’s ear. Why shouldn’t a magazine do the same with their articles? I am no fan of foul words in music BUT there is a huge difference with “others” using the same terms that we as black folks use when talking amongst ourselves. I don’t agree with it, but that’s life in the real world.

    • Dee
      December 20, 2011 at 11:54 am

      Um…no, we are upset about any body using it too. And if we’ve “taken the sting” out of the word as so many people claim, then we wouldn’t be angry when others use it, which is proof that the word has not been de-fanged.

  4. TeeNikki
    December 19, 2011 at 7:49 pm

    ANYbody using those words is wrong. We can’t assign a double standard that it’s ok for blacks to use nigga and bitch, but not anybody else. Either it’s ok or it ain’t. And I say it ain’t. But I don’t see bamas up in arms about Jay Z, Luda, or whoever else callin somebody a nigga or a bitch or a bitch azz ho, or any other combination. Why should they apologize for joining in with what we allow others to say? They’re just following our example. Someone once said “we deserve what we tolerate”. We tolerate it from our black in the streets and music and movies, so why would those abroad, who see and hear all this on TV and in CDs think we really care, since we use the terms ourselves? Until WE make it taboo across the board, this type of thing will continue to pop up.

  5. December 19, 2011 at 8:39 pm

    This. is. not. OK. Period, point blank. No one gets a pass for using this type of language. It’s not OK for anyone to call a black person a nigga, nigger or any other reincarnation of the term. It’s not OK to call a woman a bitch, beyotch or any other reincarnation of the term.

    Yes it happens but just because one person does it, does not excuse another person doing it because it’s still not right. And combining the two words make them doubly as offensive. I need everyone to stop using the television and media as an excuse to be disrespectful. I’m sure there are many people who make crude, rude and disrespectful jokes in the privacy of their own personal lives but they have the decency and home training to keep it to themselves in public forums. This magazine constitutes a public forum.

    There is no excuse for disrespect. If you want to make a joke, fine, but be prepared for the fallout of that joke and please don’t disrespect us further by making an insincere apology after the fact. I’d much rather you stand behind your actions than to back peddle when people start to respond negatively.

  6. MeeYow
    December 19, 2011 at 9:06 pm

    Speaking of BITCHES, am I to assume that it’s OK for a link entitled “I support The League of Funny Bitches” can be posted on this site, but the author referring to Rihanna as a “NiggaBitch” is NOT ok??? I find it a bit hypocritical that Luvvie and the other assumed Black Women that support that site are so “up in arms” over the author’s comments, as BOTH situations are just as inappropriate. Until Black Woman and Men respect THEMSELVES enough stop using the words “Nigga” and “Bitch” to describe THEMSELVES, understand that other races won’t respect us either.

  7. Lina
    December 20, 2011 at 6:04 am

    NIGGABITCH?!!! The hell?? Said by dutch people.. mmkay. Ive neva heard anyone call someone that before so for them to say they heard it on the radio -__- . And how the hell it slip through their fingers? The title alone is big as day first of all.. so for them to actually say that..*sigh* luvvie I cosign everything yu just said. For the folks sayin black ppl need to stop usin it first before complaining about another race using it. I somewhat disagree. Bitch is universal no colors attached, but nigga? We dont know the real motives behind it when its being said by “other” races, thats why its never cool. All it took was that one ditzy black person to allow his white friends to use it on him ..smh now they say “its safe as long as we don’t say it with an er at the end” gtfoh. Not one person in my 24 years of life has ever called me a nigga/nigger , and they know not to.

  8. RC
    December 20, 2011 at 6:30 am

    It is very evil that this magazine has used the word niggabitch but the failure of this magazine is dwarfed by the failures of America in Iraq and Afghanistan. Sometimes it seems that Americans use cases like this to try to redeem themselves from their own failures.

    • MintNick
      December 20, 2011 at 6:43 pm

      Question: What the hell does one thing have to do with the other? What the US government does in Iraq and Afghanistan doesn’t have a damn thing to do with the racist undertones in this magazine articles. Where are you even coming from with that?

      • RC
        December 21, 2011 at 2:14 am

        Well it is easier for Americans to point to people in another countries than to look in the mirror. So cases like this provide an easy escape.

  9. […] Once upon a time, yet another international magazine decided to print racist / white supremacist words and imagery regarding a Black artist and then issue an “oops, did we do that?” apology, as if that would be enough to make protestors go away. Well, both @thefashionbomb and @theybf wrote blogs here and here (with a followup here) to let everyone know about it. There was also an Afro-European Blog that sent me their link later on but I appreciate it! Then @luvvieig wrote one of her stern letters, which I love, basically asking what Queen Latifah asked a long time ago—Who You Callin’ a [N*ggab*tch]?!! . […]

    • tira
      December 20, 2011 at 11:50 am

      I think Han Solo you are a bit naive to think that because you hear it in a song it is ok to use. First of all, If you hear the word nigga from black American artist then you have definitely heard about the civil rights movement and the lynching’s and Jim Crow laws, etc especially since news in the united stated is global news. But, even if you didn’t hear about the aforementioned events and laws you have heard about the controversy that came about in America as we elected our first black president.

      So please do yourself a favor an educate yourself and don’t come up with an excuse about the use of that term.

      Also i agree with luvvie. I also think it is difficult because rap and r&b are dominated by black people so thus our secrets and things we joke about with our friends becomes apart of the culture for everyone to see. Thus if an artist makes music in his/her own voice words like nigga may come out. I don’t agree with its use in mainstream but I understand why it is difficult to remove from the language of hip-hop and why we will continue to have this debate.

  10. Han Solo
    December 20, 2011 at 10:54 am

    Listen up folks!!!! let me educate you please!

    This is a classic example of misunderstandings in the english language…
    You see, you Americans are so used to everybody speaking English all the time, you forget its a second language to the rest… Most Dutch have no clue of the word nigga or streetass or any of that…
    they naively would use them only because we hear those words 24/7 in every song on every channel, or any frequency…
    I grew up hearing 50 cent and Snoop saying nigga this and that., bitchass hoe, fuckin pop you, pimpass bitch etcetera, before i even knew what those words meant!!

    So please dont hate on the Dutch, we are one of the most multicultural, caring and welcoming nations… understand? english is not our mothertong

    • Dee
      December 20, 2011 at 11:59 am

      I can understand the translation issue, but if that were the instance in this story, then why didn’t the editor in chief acknowledge that? In her initial message, she referred to the fact that people are overreacting.

      Han Solo, rest assured that no one thinks this is a representation of the Dutch people. We are not implying that Dutch are NOT caring, multicultural or welcoming.

    • Maggie
      May 11, 2012 at 4:23 pm

      Wait…what is ‘streetass’? And I don’t think Ive ever heard ‘Pimpass Bitch’ before….im just saying. Translation seems to be a problem on various levels.

    • Shakira
      November 19, 2013 at 12:17 pm

      Isn’t the Netherlands the same place where they have “Black Peter” celebrations? You know, where people get in BLACKFACE and have festivals and such around the holidays? And even AFTER having it explained to them that it is extremely offensive to Black people STILL see nothing wrong and don’t plan on changing anytime soon? Yeah, I think so. SO miss me with all the “lost in translation” bullshit. It’s called research and that’s EXACTLY what the writer, editor, and everyone involved with this magazine should have done before approving it for print. Fuck outta here.

  11. RC
    December 20, 2011 at 11:48 am

    The editor in chief just resigned.

    • tira
      December 20, 2011 at 11:51 am

      look at Gawd

      • RC
        December 20, 2011 at 1:16 pm

        I don’t understand what you mean? What is gawd, where should I look?

        • MintNick
          December 20, 2011 at 6:46 pm

          *Pats RC on the head and hands him/her a juicebox*

        • RC
          December 21, 2011 at 2:10 am

          Is this supposed to be funny? Why do I need to beaten? What have I done wrong to anyone?

        • Cissypoo
          May 20, 2014 at 8:15 am

          Ok this exchange is the FUNNIEST ONE I have read in a LONG TIME. RC it is a joke that you can’t understand. Nothing to do with you. The poster means that they are happy that the idiot woman resigned. That’s all. And she doesn’t want to beat you. She just wants to patronize you because you are clueless. Lol Poor thing.

  12. RC
    December 21, 2011 at 2:11 am


    I think you consider yourself really funny but you are not.

  13. nb
    December 21, 2011 at 8:55 am

    Hypocrisy pure and simple. Rihanna is clearly a racist against blacks. If she cared about protecting black people and their human rights, she would not creates sexist songs and work with artist who are sexist, exploitative of women, and racist. Nigga is a racist word. If black person uses the word its meant to describe the same color of a persons skin as when a non black uses it. When a black uses the word nigga, it should be more stigmatized than from anyother race. For instance, if your uncle sexually assaults you when your a young kid, does it make it acceptable because he is your uncle and he is from you family and is the same color as you? Wrong is wrong. Racism is Racism.

  14. NikNok
    December 22, 2011 at 4:21 pm

    They all need to have a permanent seat on a gigantic sectional couch in hell somewhere with white satan. That is all.

  15. CaliGirlED
    December 29, 2011 at 11:22 pm

    That’s like robbing a bank and then saying here’s your money back! You’re still in trouble! SMH

  16. Finnish guy
    April 3, 2012 at 9:01 am

    I find it quite weird that someone would get upset. I thought it was clear they were trying to glorify her.

    Niggabitch = edgy, cool, strong
    Ghettoass = good round bottom

    At least this is how I understood it. I really dont think there was any bad intention. Its a sad world if people are always assuming that people ment it in a bad way.

    • Shakira
      November 19, 2013 at 12:20 pm

      Apparently you have missed the entire point. Those are derogatory words. They’re not cool, edgy, or any of that shit. So stop it.

  17. HowlingBanshee
    January 31, 2013 at 3:03 pm

    A seat? No, no seat. Not even one.
    A coffin.