Let’s Talk About the Glory and Grit of Entrepreneurship

I’m ready to talk about one of my hardest years in business. 2023 almost wiped me out. Business was brutal. And at one point I thought I was going to go bankrupt and it shook my confidence to its core. I lost hundreds of thousands of dollars. And you know what? We don’t talk about the truth of running a business enough. And I’m here to change that.

Creating a life that is authentic, bold, and purposeful takes audacity and truth-telling. It takes disruption. That is what it means to be a Professional Troublemaker. Professional Troublemaker is a bestselling book, this podcast, and frankly, a life habit.

And I’m your host, Luvvie Ajayi Jones.

Welcome to season five of Professional Troublemaker, where we’re going to get really real about the glory and grit of entrepreneurship. I’m a bestselling author, speaker, and book coach. And this season, it’s about the truth of being a CEO of a multimillion dollar company and how it triggered and traumatized me in ways I didn’t expect.

I’m going to be sharing the mistakes I made, the lessons I’ve learned and how I rebuilt my business.

I’m also going to be bringing some friends on who are also building multimillion dollar brands to bring paradigm shift in truths about what it’s really like to run a business. I feel like this season of the Professional Troublemaker podcast is part executive coaching, part group therapy, part, a confessional.

So subscribe now everywhere you get your podcast fix, Apple podcast, Spotify, so you don’t miss an episode. And my hope is that you’ll avoid some of the mistakes we made, but also know that there’s another side of business most wouldn’t even tell you about, until now. So let’s go.